Ossimoro - Nova Visualis

Art direction
concept design
set design
product visualization

With this images we wanted to express the contrast between geometric, clear and colourful forms of the wallpaper with a curvy and soft architecture. This two connecting and opposite worlds flow into a scenography where we can find furnitures that highlight the contrast between sharp and soft elements.

We designed an interior, imagining the space as a container that hosts a dialogue between classical world
and pop modernity.
Desaturated colors and brighter hues collaborate with each other, softer lines and geometric patterns, which elements wink an editorial set inside a Milanese rationalist-style apartment.